My nephew Joe, a graphic designer, is not very impressed with the Surrey library card: “Kids aren’t going to be inspired by this!” (I think it’s quite attractive, although it does look a bit like a National Trust membership card.)
I’d never really thought about it before, but perhaps having an attractive card would encourage young people to use libraries more. We could offer people a choice of designs, a bit like when you’re buying a gift card from a shop, but would the cost be too high in these difficult times? A few years ago in Sandwell libraries we were told that we couldn’t use coloured ink for posters or flyers in order to save money, but then someone realised that if we didn’t market ourselves more effectively then we’d end up saving even more money by closing the libraries!
What do you think? Is it worth spending money on library card design? Have you come across a really attractive card? Personally I’d love to see a range of cards with portraits of famous authors or fictional dogs on them!